Market Development Consultant
This business consulting is part of a final project from Business Policy course, an upper-division business course at Pepperdine University. Responsibilities: • Collectively worked on the case study based on The Hershey Company (HSY) • Identified Hershey’s strengths, weaknesses, opportunities and threats • Identified the company’s resources and core competencies • Created Financial Analysis on similar companies in the industry to determine a suitable company for Hershey to acquire • Analyzed external factors of the Meal Replacement • Developed Market Development strategies for Hershey • Provided strategic recommendations • Presented on team presentations as well as individual presentations