Originally from St.Louis, Missouri, I am a Hong Kong based Creative, Photographer, and Social Media Marketer. After completing my MFA in Photography at SCAD in Hong Kong, I have directed career developing content for major brands including Devialet, Kate Spade, Nestle, AMEX, Prudential, and Lululemon.
As a social media practitioner, I have managed various brand pages, creating both visual and copy writing content, managed media ad allocation, and directional planning. My clientele for social media management has included Kate Spade New York, Mon Petit, Nestle Hong Kong, and Song Saa Private Island.
As a designer, my work has been featured in on various print posters, websites, and exhibition fixtures, and my digital illustrations have appeared in newspapers Wen Wei Po and The Standard. I also holds a Master of Fine Arts in Photography and is experienced in both event and studio photography for a wide variety of corporate and individual clients.
I am also an active artist and have exhibited in over 14 exhibitions, 4 print publications, choreographed 2 performance works, and hold a series in The Mahjong Hong Kong's current exhibition collection.
I am also a trained barista, have a working knowledge of Japanese, and am certified to drive a 15 passenger bus (just in case).
My ambition is to create works both visually and written that engage, inform, and emotionally impact those who view them.
Freelance Photographer, Designer, Copy Writer, and Social Media Consultant
Consult with clients on creative directions for advertising pitches, social media content, and branding. Style and produce photo shoots for a range of clients and uses ranging from social media content to create fashion editorials.
Create content for digital media, social media, and website usage. Plan and implement social media direction and manage social accounts. Manage visual direction of the company website and online presence. Manage and control artistic assets. Coordinate with photographers and social media influencers for new content shot on site.
Contracted basis: Concepted localized brand material. Work with the international office to create new campaigns for Asia Pacific region. Design ad assets for print, web, and installation. Assist in managing local social media. Liaise with the production team and local production companies for printing and quality control. English copywriting.
Manage and create visual content and copy for client's social media presence. Manage brands' social media pages with a focus on luxury and fashion brands. Concept and create visuals and materials for pitching and training. Film events and training assets. Photograph, film, illustrate, and concept visual assets for clients (web and print). Proof and ready 2D designs and materials for professional printing. Assist with events and activation concepting. Founding writer for "The Squeeze" internal publication on recent noteworthy news and social media trends.
Assisted with idea generation f or ad campaigns and commercials for Chinese divisions of American companies (Skittles, Absolute, Pepsi). Created mock ups for event fixtures (Maybelline Beijing Fashion Show, Uniliver Conference)
2011-05 - 2011-07
GREEN Fall Winter 2019 Collection for Maria F Nava
Photographed, edited, and managed social media for @mariaf.nava 's premier season launch which debuted in Atlanta, GA, USA in 2018 and was later featured at London Graduate Fashion Week 2018 as well as Paris Fashion Week 2018
2018-4 - 2018-5
Startup Weekend Hong Kong Fashion 2.0 (Coach and Consultant)
Coached fashion industry contributors on branding, design, and photography utilization for building their brand identity.
2017-12 - 2017-12
Puppets and Marionettes for Villa Noaielle Hyéres Festival (Photographer)
Photographer for fashion designer Thomas Chu to support his collection's entry into the Villa Noaielle Hyéres Festival.
2017-11 - 2017-11
Out in Hong Kong Tennis Open (Photographer)
Sports photographer for the 2017 Out in Hong Kong Tennis Tournament.
2017-11 - 2017-11
Flow Fashion (Photographer)
Photographed the premiere lookbook and campaign imagery for Hong Kong fashion brand, Flow.
Contributed to content photography for Holisocks' social media pages.
2017-9 - 2017-12
Gay Games Hong Kong 2022 (Photographer and Content Consultant)
Ongoing photographer for the Hong Kong's hosting of the Gay Games, including bid activities, events, and preparation leading up to their hosting in 2022. Some activities include covering the delegation team's bid presentation in Paris, participation in the Hong Kong Pride Parade, hosting of Hong Kong's Out in the Open tennis tournament, and filming promos featuring RuPaul's Drag Race winner Bianca del Rio.
2017-9 - 2018-3
"No Straws, Thanks!" for Ocean Park (Voice-over Artist)
Performed English language voice-over for Ocean Park's environmental awareness campaign against the use of plastic straws.
Artistic Director and Photographer for Sweater Weather's lookbook and launch campaign photos for their 2017 collection "Departures 001"
2017-1 - 2017-1
The Economist's Gallery of Numbers (Curator)
Curated an art exhibition showcasing 6 Hong Kong artists from the LGBT community to be presented at The Gallery of Numbers held in Google's Hong Kong office for The Economist. The panel/ art exhibition highlighted the plight of LGBT persons in Hong Kong's workforce.
Thesis project: The Church of Fashion Religious Iconography in Fashion Marketing and its Effect on Psychology and Sales. Teachers Assistant for Modern Art History course Tutored for Vision First Refugee Services as a representative of the SCAD Photography Department