Publicis Groupe / Global Account Director
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Lead the branding, product and marcom strategy efforts on the global account of a luxury automotive brand.
Led integrated TTL, Digital and Dealer Marketing teams, including a standard operating model for social media, for a major German automotive brand. Managed a team of data analysts in reporting and indentifying improvement opportunities for the onboarding and loyalty campai
Oversaw international marketing efforts for Yonex’s badminton and golf brands, including digital, display, event and social media from inception to execution. Led a full redesign of Yonex’s international online experience.