Working cross-functionally with engineering, design, analytics, product management, operations, and marketing to design and execute growth initiative for disrupting ventures.
Strong background in marketing automation, analytics, and digital marketing activations (search engine marketing, social media marketing, display advertising, referral programs).
Passionate believer in innovation, and strategic approach to deliver constant progress that leads to disruptive yet sustainable future. Full of ideas, enterprising. I believe in the convenience of reaching people anywhere in the world at your fingertips.
• Directly nurture and manage relationships with strategic partners • Lead as the overall project manager during partner implementations, serving as the primary POC in AdRoll for the partner and coordinating all internal resources to support the partnership • Work with Ad Ops/Outsourcing Vendor to ensure scaled support is enabled for partners • Troubleshoot and (if needed) escalate technical issues to SEs and Engineers Advise potential new partners on how to get the most value out of the partnership, including coaching them on implementation, positioning to their customers, pricing, sales training, etc. • Maximize revenue per partner by identifying opportunities to increase adoption, spend or performance • Consult on complex advertising solutions and integrations • Provide regular reporting to clients and lead weekly meetings and quarterly business reviews • Interface with business development, product, engineering, and BI to ensure cross-functional team alignment on a partner-by-partner basis • Responsible for educating partners on best practices • Use learnings from the field to influence internal product roadmap
• Planned and executed all web, SEO/SEM, marketing automation, email, social media, display advertising and OOH campaigns • Measured and reported performance of all digital marketing campaigns against goals (ROI and KPIs) • Identified trends and insights, and optimize spend and performance • Collaborated with internal teams to create landing pages and optimize user experience • Evaluated end-to-end customer experience across multiple channels and customer touch points (segmentation, CRM, referral)
• Proposed and executed different kinds of marketing strategies to expand the clients' businesses and market share • Upsold existing clients to increase revenue and brand awareness on various paid channels • Maximized revenue beyond set ROI utilizing various utilization techniques • Proposed and set up automated periodical reports utilizing latest technologies and integrations such as Supermetrics and DoubleClick reporting automation • Contributed to the development of search marketing strategy & process • Kept internal & external relationships with vendors, partners, and clients
• Oversaw and managed digital marketing projects to boost online presence of small and medium enterprises • Responsible for business researches and development to maintain growth and customer satisfaction
• Developed structured campaign approach for SEM to improve the quality of audience targeting and segmentation • Managed and produced SEM campaigns for wide range of product categories • Produced and curated SEO friendly rich content for wide range of product categories • Improved email newsletter design and content to provide more relevant and attractive information and attract potential customers • Conducted customer surveys to maintain and improve user experience and customer satisfaction • Conceptualized and designed the user interface for merchant dashboard front-end and landing pages of Bhinneka marketplace
Singsation is a vocal training game developed on Android. This mobile application is currently on development. The game recognises your voice pitch by singing through the device’s microphone and we will judge your performance based on professional measures.