Actively seeking new opportunity

10 years Experience * Marketing (integrated, digital, growth) * Branding * Strategic planning * e-commerce

この先やってみたいこと

未来

As a seasoned marketing professional with over 10 years of experience in the field, I have a proven track record of delivering exceptional results in a variety of industries including FMCG, IT, autos, retail, cosmetics and healthcare. My expertise in integrated, digital and growth marketing, branding, strategic planning, and e-commerce ha

Cabana2年間

Creative Planner現在

- 現在

* Brand Collaboration: Successfully planned, implemented, measured, and improved a creative collaboration project with world-renowned artist Daniel Arsham, resulting in the launch of a unique fragrance candle gift box with 3,000 units and a total value of 2M CNY.

  • Daniel Arsham Fragrance Candle

    Deeply involved in product development, communication and marketing strategy. Collaboration with the Archive Editions and Daniel Arsham to create the fragrance candle product and entitled with vivid creative concept based on Daniel’s existing design and create more than 3 million exposure.

Genetsis Group1年間

Marketing Manager

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* B2B Marketing: Developed and implemented marketing strategies to support B2B sales, helping SaaS clients to better manage performance and Optimise strategies in real-time. * Content Marketing: Boosted F&B clients' sales performance by 50% through the use of innovative an

Milleporte 1年間

Marketing

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-Reach 2299.05% growth in ROAS through strategic planning on creative deployment and marketing activities -Drive sales growth at MOM 25.28% since new website layout launched -Connect consumers with brands via creative content and introduce mor

TOPYS.2年間

Senior Strategist

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• Manage strategy direction and branding methodology for social media or overall marketing • Approach 3-4 new clients on a monthly basis • Initiate the collaboration and elaborate the co-branding work between the commercial an

FreemanXP5年間

Creative Consultant

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Focus on branding through online to offline content creation and engagement to provide audiences outstanding and unexpected experience.

Ole Inspiration3年間

Planning Manager

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In charge of integrated marketing including strategic planning and business partnership.

London Film Academy

Certificate

Work hands-on with current industry professionals to take part in thorough process of filmmaking including directing and production.

Grey グレイグループ3年間

Brand Strategist

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• Select vital target markets via qualitative/quantitative field research and identifying consumer insights for multiple areas, most notably tier 2 cities and below • Shape initial brand planning for FMCG clients including auto brands building strategic and business plan

OgilvyOne | Neo@Ogilvy | Taiwan2年間

Digital Media Planner

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Provide digital media buying / planning service for FMCG clients:

CyberLink2年間

Web commerce sales assistant

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• Optimise ecommerce and online marketing performance based on data retrieved • Develop online marketing strategy and deepen the relationship with affiliates

Lancaster University

E-Business & Innovation

Rolled in courses regarding innovation, e-business, e-commerce, business analysis, marketing and planning

国立台湾大学

図書館情報学


スキルと特徴

  • video editing

    0
  • social media marketing

    0
  • strategy

    0
  • Digital Media

    0
  • powerpoint

    0
  • planning、digital marketing、marketing 他18件

実績


言語

  • 英語 - ビジネス会話レベル
  • 北京語 - ネイティブレベル
  • 日本語 - 日常会話レベル

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