Why the Sky is Blue - Gallery Show
Marketing Material Design for Hong Kong Design Institute - Visual Art and Culture Programme. "Why the Sky is Blue" is a theme title that question people if they notice the sky is not just showing blue color and how these color come from. The key visual of the design is using many strokes from left to right reflecting the angle of light is the sky why the sky is showing different color in different time. Moreover, the postcard and invitation card design has a sleeve inside a die-cut cover. When audience slide up the sleeve/box, the color inside the diecut changes as the sun rises; when audience slide down the sleeve/box, the color inside the diecut changes as the sunset. This packaging not only bring out the concept by visual but also interactive experience.