Delightful, curious dishes imagined and inspired by food from the streets, from dreams, from travel and adventure.
Pidgin presents a menu that seeks to surprise and subvert preconceptions. The dishes are a playful blend of traditional Southeast Asian Flavours and inspirations picked up from markets, street vendors or other gastronomic adventures experienced by the Chef.
To express this "hodgepodge of ideas", the identity utilises a vernacular design language that combines and mixes a variety of different graphic styles. The overall design much like the food at Pidgin portrays an identity that is contemporary with tinges of nostalgia.
Somewhere Else Co