Gentlemen's Treat - Pacific Place
Gentlemen's Treat for Pacific Place
We were asked by Swire Properties, Pacific Place to design a key asset for their annual Father's Day campaign. The campaign focusses on three activities happening throughout the shopping mall. The events are whiskey tasting workshops, gadget displays and racing simulators. We designed an identity made of three characters that can be used together and also separately for footfall signage and social media marketing.